I went into this without having any understanding of the marketing business. Diane was patient and knowledgeable, helping me through the process. When I talked, I knew I had her ear. She listened and was able to interpret what I was trying to say and help me to identify my needs. I learned things about my own business I did not know and discovered we could approach marketing from an entirely different, more effective aspect. I was also really impressed with Diane’s resources to get the jobs done.

Diane takes the time to know her client’s needs, then develops an effective strategy. My new books will be national in focus so I needed a sophisticated logo and a strong presentation package suitable for reaching a diverse audience that will include national libraries, wholesale distributors and retail outlets such as Amazon. The colors she chose are stunning – red inside and black outside giving emphasis to the strong logo which symbolizes me at the center with people and ideas going around. I love the energy of it!

The thing I like most about working with Diane is that she always does her homework. She follows a specific technique and takes the time to really understand your business and the direction in which you want to take it.  And she is always on the cutting edge! Marketing is a constantly changing and dynamic field and Diane doesn't allow herself to get stuck in a certain
style. We had great response to the logo she designed for us when we launched HR Dimensions in 1996. Today her design is so incorporated into our business that is it driving our new marketing program.

We needed a new logo and stationery package and Diane did an outstanding job.  We were not easy people to work with... 3 partners with different ideas trying to agree.  But Diane worked through it without a problem.  She listened to what we wanted then came back with suggestions and explained "here's why."  The end product exceeded our expectations. clients who were familiar with our old logo went "Wow".

"Diane did a magnificent job of describing what we do.  We couldn't really explain it. We gave Diane hundreds of words and she cut through them ... and in a stroke of genius she talked to our customers.   She came up with a fabulously creative idea on how to do a brochure, and she kept working with the printers until she got what she wanted.  I feel we have very good value for the dollars we spent."

We liked the way Diane handled the initial assessment. Diane set the stage.  She explained the importance of aesthetics ... of creating a look that is actually more professional than you might be at the very outset of a business.  She took the time to understand what we were about and designed a logo that captures exactly what I was intending my new business to do. She was absolutely dependable and timely and worked closely with the printer to make sure the end result was exactly what we wanted.

Diane has a gift for delivering "big company" designs to small businesses on a budget. Her creativity has been an asset to me when I was Vice President of Sales for a consulting firm, as the Director of Marketing for a high tech firm, and even today with my own business. Her design makes people look twice and comment. I will continue to refer her new clients.

Recognition was the biggest thing.  Our logo was being confused with another cleaner's.  Diane gave us some options and explained their recommendations, like getting us away from the old typeface and bringing us up to date.  People recognize us immediately now.  They comment on seeing our trucks and signs and we are no longer confused with anyone else.